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Entertainment Agency
GAME OF THRONES
IRON ANNIVERSARY
PROMOTIONAL KIT
STRATEGY + CREATIVITY + PRODUCTION
Creative Concept
Copywriting
Art Direction
Package Design/Production
For the 10 year celebration of Game of Thrones, HBO and Mercado Libre executed a co-brandend activation by wrapping all delivery packaging with both brands. Lemonade designed all shipping boxes and integrated a QR code that provided access to unique crafted content with the objective of increasing platform subscriptions for HBO GO.
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